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题名/责任者:

Marketing strategy : a decision-focused approach / Orville C.Walker...[et al.].

版本说明:

4th ed.

出版发行项:

New York : McGraw-Hill Companies, c2003.

ISBN:

0071151176(international ed.)

ISBN:

0072466707(alk.paper)

载体形态项:

xvii,365 p. : ill.; 25 cm. + 1 computer laser optical disc(4 3/4).

附加个人名称:

Walker, Orville C.

论题主题:

Marketing-management.

论题主题:

Marketing strategy.

中图法分类号:

F713.5

一般附注:

Rev.ed.of: Marketing strategy / Orville C.Walker,Jr.,Harper Boyd,Jr.,Jean-Claude Larreche. 3rd ed. c1999.

书目附注:

Includes bibliographical references and index.

豆瓣简介：