机读格式显示(MARC)

• 000 00984pam a2200277 a 4500

• 001 0000378829

• 003 CAL

• 005 20191128101000.0

• 008 021016s2003 nyua b 001 0 eng d

• 020 __ |a 0071151176(international ed.)

• 020 __ |a 0072466707(alk.paper)

• 040 __ |a WHUT |c WHUT

• 090 __ |a F713.5/E238

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022002208989

• 245 00 |a Marketing strategy : |b a decision-focused approach / |c Orville C.Walker...[et al.].

• 250 __ |a 4th ed.

• 260 __ |a New York : |b McGraw-Hill Companies, |c c2003.

• 300 __ |a xvii,365 p. : |b ill.; |c 25 cm. + |e 1 computer laser optical disc(4 3/4).

• 500 __ |a Rev.ed.of: Marketing strategy / Orville C.Walker,Jr.,Harper Boyd,Jr.,Jean-Claude Larreche. 3rd ed. c1999.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing |x management.

• 650 _0 |a Marketing strategy.

• 700 1_ |a Walker, Orville C. |0 CAL n2004522958# |7 ba0yba0y

• 920 __ |a 222016 |z 1

• 998 __ |a WHUT