珠海科技学院图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Research in media promotion / edited by Susan Tyler Eastman.

出版发行项:

Mahwah, N.J. : Lawrence Erlbaum Associates, 2000.

ISBN:

080583382X (cloth : alk. paper)

载体形态项:

xiii, 365 p. : ill. ; 23 cm.

丛编题名:

LEA's communication series

附加个人名称:

Eastman, Susan Tyler.

论题主题:

Advertising-Television programs-United States.

中图法分类号:

G206.3

科图法分类号:

37.103

一般附注:

A collection of 11 original studies.

书目附注:

Includes bibliographical references and indexes.

豆瓣简介：