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• 000 01016cam a2200313 a 4500

• 001 0000373886

• 003 CAL

• 005 20190929095300.0

• 008 991213s2000 njua b 001 0 eng

• 010 __ |a 99087341

• 020 __ |a 080583382X (cloth : alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 043 __ |a n-us---

• 050 00 |a PN1992.8.A32 |b R47 2000

• 082 00 |a 659.1/930223 |2 21

• 090 __ |a G206.3/E13

• 093 __ |a G206.3 |2 4

• 094 __ |a 37.103 |2 3

• 099 __ |a CAL 022001454715

• 245 00 |a Research in media promotion / |c edited by Susan Tyler Eastman.

• 260 __ |a Mahwah, N.J. : |b Lawrence Erlbaum Associates, |c 2000.

• 300 __ |a xiii, 365 p. : |b ill. ; |c 23 cm.

• 440 _0 |a LEA's communication series

• 500 __ |a A collection of 11 original studies.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Advertising |x Television programs |z United States.

• 700 1_ |a Eastman, Susan Tyler. |0 CAL n2005065875# |7 ba0yba0y

• 920 __ |a 222016 |z 1

• 921 __ |a CASHL |b CEPIEC |c 9780805833829