珠海科技学院图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

The information seekers; an international study of consumer information and advertising image [by] Hans B. Thorelli, Helmut Becker [and] Jack Engledow.

出版发行项:

Cambridge, Mass., Ballinger Pub. Co. [1974, c1975]

ISBN:

0884102653

载体形态项:

xxx, 373 p. illus. 24 cm.

个人责任者:

Thorelli, Hans Birger, 1921-

附加个人名称:

Becker, Helmut, 1937- joint author.

附加个人名称:

Engledow, Jack, joint author.

论题主题:

Consumers-United States.

论题主题:

Consumers-Germany (West)

论题主题:

Consumer education-United States.

论题主题:

Consumer education-Germany (West)

论题主题:

Advertising.

中图法分类号:

F713.50

一般附注:

"Published in cooperation with Consumer Research Institute."

书目附注:

Bibliography: p. 365-367.

豆瓣简介：