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题名/责任者:

Discovery-driven growth : a breakthrough process to reduce risk and seize opportunity / Rita Gunther McGrath, Ian C. MacMillan.

出版发行项:

Boston, Mass. : Harvard Business Press, c2009.

ISBN:

9781591396857 (hardcover : alk. paper)

载体形态项:

vi, 249 p. : ill. ; 25 cm.

个人责任者:

McGrath, Rita Gunther.

附加个人名称:

MacMillan, Ian C., 1940-

论题主题:

Corporations-Growth-Management.

论题主题:

Organizational effectiveness.

论题主题:

Strategic planning.

中图法分类号:

F272

书目附注:

Includes bibliographical references (p. 227-235) and index.

内容附注:

Driving corporate growth with the right disciplines -- Creating your growth framework -- Aligning the organization for growth -- Designing specific growth initiatives -- Designing the business model architecture -- Creating reverse financials and the assumption checklist -- Actively managing and redirecting projects -- Practicing the necessary art of disengagement -- Implementing discovery-driven growth -- Sustaining discovery-driven growth.

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