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Online Public Access Catalogue

题名/责任者:

Field guide to marketing : a glossary of essential tools and concepts for today's manager / chief contributor, Tim Hindle ; edited by Alistair D. Williamson.

出版发行项:

Boston, Mass. : Harvard Business School Press, c1994.

ISBN:

0875844359 (alk. paper)

ISBN:

0875844308 (pbk. : alk. paper)

载体形态项:

ix, 195 p. ; 20 cm.

丛编说明:

Harvard Business/The Economist reference series

个人责任者:

Hindle, Tim.

附加个人名称:

Williamson, Alistair D.

论题主题:

Marketing-Dictionaries.

论题主题:

Marketing-Management-Dictionaries.

中图法分类号:

F713.5-61

豆瓣简介：