机读格式显示(MARC)

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• 001 0000373691

• 003 CAL

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• 008 930507s1994 mau f 000 0 eng

• 010 __ |a 93023865

• 020 __ |a 0875844359 (alk. paper)

• 020 __ |a 0875844308 (pbk. : alk. paper)

• 040 __ |a DLC |c FDU |d DLC

• 050 00 |a HF5415 |b .H5257 1994

• 082 00 |a 658.8/003 |2 20

• 090 __ |a F713.5-61/E1

• 093 __ |a F713.5-61

• 099 __ |a CAL 022000903364

• 100 1_ |a Hindle, Tim. |0 CAL n2005278472# |7 ba0yba0y

• 245 10 |a Field guide to marketing : |b a glossary of essential tools and concepts for today's manager / |c chief contributor, Tim Hindle ; edited by Alistair D. Williamson.

• 260 __ |a Boston, Mass. : |b Harvard Business School Press, |c c1994.

• 300 __ |a ix, 195 p. ; |c 20 cm.

• 490 0_ |a Harvard Business/The Economist reference series

• 650 _0 |a Marketing |x Dictionaries.

• 650 _0 |a Marketing |x Management |x Dictionaries.

• 700 1_ |a Williamson, Alistair D. |0 CAL n2005265488# |7 ba0yba0y

• 920 __ |a 222016 |z 1

• 998 __ |a FDU