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Online Public Access Catalogue

题名/责任者:

Targeting families : marketing to and through the new family / Robert Boutilier

出版发行项:

Ithaca, NY : American Demographics Books, 1993

ISBN:

0936889225

ISBN:

9780936889221

ISBN:

0936889233 (pbk.)

ISBN:

9780936889238 (pbk.)

载体形态项:

xii, 161 p. : ill. ; 24 cm

其他载体形态:

Online version: Boutilier, Robert, 1950- Targeting families. Ithaca, NY : American Demographics Books, 1993

个人责任者:

Boutilier, Robert, 1950-

论题主题:

Marketing-United States

论题主题:

Family demography-United States

中图法分类号:

F713

书目附注:

Includes bibliographical references and index

内容附注:

Pt. I. The Importance of "Family" 1. Today's Families and How They Got the Way They Are. 2. Boomers and Post-Boomers. 3. Family Economics. 4. Families and Popular Culture. 5. New American Families -- Pt. II. How To Do Family Marketing. 6. Principles of Family Marketing. 7. The Drama of Family Marketing. 8. Family Marketing Research Methods. 9. The Four P's of Family Marketing. 10. Family Marketing and Social Issues in Advertising

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