机读格式显示(MARC)

• 000 01555cam a2200325 a 4500

• 001 0000373822

• 003 OCoLC

• 005 20190927154300.0

• 008 930915s1993 nyua b 001 0 eng

• 010 __ |a 93071268

• 020 __ |a 0936889225

• 020 __ |a 9780936889221

• 020 __ |a 0936889233 (pbk.)

• 020 __ |a 9780936889238 (pbk.)

• 035 __ |a (OCoLC)28601583

• 040 __ |a DLC |b eng |c DLC |d UBA |d BAKER |d BTCTA |d YDXCP |d OCLCG |d DEBBG |d HALAN |d TULIB |d MZN

• 043 __ |a n-us---

• 050 00 |a HF5415.1 |b .B68 1993

• 090 __ |a F713/E12

• 093 __ |a F713 |2 5

• 100 1_ |a Boutilier, Robert, |d 1950-

• 245 10 |a Targeting families : |b marketing to and through the new family / |c Robert Boutilier

• 260 __ |a Ithaca, NY : |b American Demographics Books, |c 1993

• 300 __ |a xii, 161 p. : |b ill. ; |c 24 cm

• 504 __ |a Includes bibliographical references and index

• 505 0_ |a Pt. I. The Importance of "Family" 1. Today's Families and How They Got the Way They Are. 2. Boomers and Post-Boomers. 3. Family Economics. 4. Families and Popular Culture. 5. New American Families -- Pt. II. How To Do Family Marketing. 6. Principles of Family Marketing. 7. The Drama of Family Marketing. 8. Family Marketing Research Methods. 9. The Four P's of Family Marketing. 10. Family Marketing and Social Issues in Advertising

• 650 _0 |a Marketing |z United States

• 650 _0 |a Family demography |z United States

• 776 08 |i Online version: |a Boutilier, Robert, 1950- |t Targeting families. |d Ithaca, NY : American Demographics Books, 1993 |w (OCoLC)755256265

• 920 __ |a 222016 |z 1