珠海科技学院图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

Marketing to the campus crowd : everything you need to know to capture the $200 billion college market / by David A. Morrison.

出版发行项:

Chicago, Ill. : Dearborn Trade Pub., c2004.

ISBN:

0793186005 (6x9 hardcover)

载体形态项:

xix, 249 p. : ill. ; 24 cm.

个人责任者:

Morrison, David A. (David Ashley)

论题主题:

College students as consumers-United States.

论题主题:

Marketing-United States.

中图法分类号:

F713.50

书目附注:

Includes bibliographical references (p. 233-239) and index.

内容附注:

A few notes -- Going back to school -- Why college marketing? ("what's all the fuss?" -- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through "big mother" -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned "insider" -- We want to hear from you!

电子资源:

Table of contents    Table of contents http://www.loc.gov/catdir/toc/ecip0413/2004001493.html    

电子资源:

Publisher description    Publisher description http://www.loc.gov/catdir/enhancements/fy0708/2004001493-d.html    

豆瓣简介：