机读格式显示(MARC)

• 000 01675cam a22003014a 4500

• 001 0000374113

• 005 20190929164800.0

• 008 040122s2004 ilua b 001 0 eng

• 010 __ |a 2004001493

• 020 __ |a 0793186005 (6x9 hardcover)

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 043 __ |a n-us---

• 050 00 |a HF5415.332.S78 |b M67 2004

• 082 00 |a 658.8/34/0842 |2 22

• 090 __ |a F713.50/E73

• 093 __ |a F713.50

• 100 1_ |a Morrison, David A. |q (David Ashley)

• 245 10 |a Marketing to the campus crowd : |b everything you need to know to capture the $200 billion college market / |c by David A. Morrison.

• 260 __ |a Chicago, Ill. : |b Dearborn Trade Pub., |c c2004.

• 300 __ |a xix, 249 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. 233-239) and index.

• 505 0_ |a A few notes -- Going back to school -- Why college marketing? ("what's all the fuss?" -- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through "big mother" -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned "insider" -- We want to hear from you!

• 650 _0 |a College students as consumers |z United States.

• 650 _0 |a Marketing |z United States.

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/ecip0413/2004001493.html

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0708/2004001493-d.html

• 920 __ |a 222016 |z 1