MARC状态：审校 文献类型：西文图书 浏览次数：50
- 题名/责任者:
- Breaking compromises : opportunities for action in consumer markets from the Boston Consulting Group / edited by Michael J. Silverstein and George Stalk, Jr.
- 出版发行项:
- New York : Wiley, 2000.
- ISBN:
- 047138433X (cloth : alk. paper)
- 载体形态项:
- xii, 227 p. : ill. ; 24 cm.
- 附加个人名称:
- Silverstein, Michael J.
- 附加个人名称:
- Stalk, George, 1951-
- 论题主题:
- Marketing-Management.
- 论题主题:
- Consumer behavior.
- 中图法分类号:
- F713.56
- 书目附注:
- Includes bibliographical references and index.
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