机读格式显示(MARC)

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• 245 00 |a Breaking compromises : |b opportunities for action in consumer markets from the Boston Consulting Group / |c edited by Michael J. Silverstein and George Stalk, Jr.

• 260 __ |a New York : |b Wiley, |c 2000.

• 300 __ |a xii, 227 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Consumer behavior.

• 700 1_ |a Silverstein, Michael J. |0 CAL n2004529695# |7 ba0yba0y

• 700 1_ |a Stalk, George, |d 1951- |0 CAL n2004359015# |7 ba0yba0y

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