机读格式显示(MARC)

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• 003 CAL

• 005 20191010085400.0

• 008 041206s2005 enka b 001 0 eng

• 010 __ |a 2004028913

• 020 __ |a 0415341930

• 020 __ |a 9780415341936

• 020 __ |a 0415341949 (pbk.)

• 020 __ |a 9780415341943 (pbk.)

• 040 __ |a DLC |c DLC |d BWKUK |d BAKER |d IXA |d YDXCP |d LVB |d DLC

• 042 __ |a pcc

• 050 00 |a HF5415.32 |b .I57 2005

• 082 00 |a 339.4/7 |2 22

• 090 __ |a F713.55/E50

• 093 __ |a F713.55 |2 4

• 099 __ |a CAL 022006011107

• 245 00 |a Inside consumption : |b consumer motives, goals, and desires / |c edited by S. Ratneshwar and David Glen Mick.

• 260 __ |a London ; |a New York : |b Routledge, |c 2005.

• 300 __ |a xxi, 356 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and indexes.

• 505 0_ |a Inside consumption : new insights on what we buy and consume / S. Ratneshwar and David Glen Mick -- Promotion and prevention in consumer decision-making : the state of the art and theoretical propositions / Michel Tuan Pham and E. Tory Higgins -- Why and how consumers hope : motivated reasoning and the marketplace / Gustavo E. De Mello and Deborah J. Macinnis -- Death, where is thy sting? : mortality and consumer motivation in the writings of Zygmunt Bauman / Darach Turley -- Making consumption decisions by following personal rules / On Amir, Orly Lobel, and Dan Ariely -- Variety for the sake of variety? : diversification motives in consumer choice / Barbara E. Kahn and Rebecca K. Ratner -- Consuming fashion as flexibility : metaphor, cultural mood, and materiality / Susan B. Kaiser and Karyl Ketchum -- A behavioral decision theory perspective on hedonic and utilitarian choice / Uzma Khan, Favi Dhar, and Klaus Wertenbroch -- Interplay of the heart and the mind in decision-making / Baba Shiv, Alexander Fedorikhin, and Stephen M. Nowlis -- Social marketing messages that may motivate irresponsible consumption behavior / Cornelia Pechmann and Michael D. Slater --

• 505 0_ |a We are who we were : intergenerational influences in consumer behavior / Elizabeth S. Moore and William L. Wilkie -- Consumer identity motives in the information age / John Deighton -- Communal consumption and the brand / Thomas C. O'Guinn and Albert M. Mu*niz, Jr. -- How societies desire brands : using cultural theory to explain brand symbolism / Douglas B. Holt -- Transformations in consumer settings : landscapes and beyond / George Ritzer, Michael Ryan, and Jeffrey stepnisky -- Star gazing : the mythology and commodification of Vincent van Gogh / Gary J. Bamossy -- Conscious and unconscious processing in consumer motives, goals, and desires / W. Fred van Raaij and Geweiye -- What consumers desire : goals and motives in the consumption environment / Marsha L. Richins.

• 650 _0 |a Consumer behavior.

• 650 _0 |a Consumers |x Research.

• 700 1_ |a Ratneshwar, S.

• 700 1_ |a Mick, David Glen.

• 856 41 |3 Table of contents |u http://www.loc.gov/catdir/toc/ecip055/2004028913.html

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0653/2004028913-d.html

• 856 42 |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy1102/2004028913-b.html

• 856 4_ |b \201710240\ZJT201310003\022006011107\F001.jpg |u http://ftp-ab.calis.edu.cn:3000/view.asp?oid=\201710240\ZJT201310003\022006011107&type=1 |2 封面

• 856 4_ |b \201710240\ZJT201310003\022006011107\M001.jpg |u http://ftp-ab.calis.edu.cn:3000/view.asp?oid=\201710240\ZJT201310003\022006011107&type=3 |2 目次

• 920 __ |a 222016 |z 1

• 921 __ |a CASHL |b CEPIEC |c 9780415341943

• 998 __ |a XMU