MARC状态：审校 文献类型：西文图书 浏览次数：59
- 题名/责任者:
- The Politz papers : science and truth in marketing research / edited by Hugh S. Hardy ; with a foreword by Darrel B. Lucas and with additional notes by W. Edwards Deming.
- 出版发行项:
- Chicago, Ill. : American Marketing Association, 1990.
- ISBN:
- 0877572100
- 载体形态项:
- xvii, 351 p. : ill. ; 24 cm.
- 附加个人名称:
- Hardy, Hugh S., 1924-
- 附加个人名称:
- Deming, W. Edwards (William Edwards), 1900-1993.
- 个人名称主题:
- Politz, Alfred,--1982.
- 论题主题:
- Marketing research-United States-History.
- 论题主题:
- Advertising-Research.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references and index.
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