机读格式显示(MARC)

• 000 01037cam a2200289 a 4500

• 001 0000373874

• 005 20190929094000.0

• 008 900412s1990 ilua b 001 0 eng

• 010 __ |a 90036688

• 020 __ |a 0877572100

• 035 __ |a (DLC) 90036688

• 090 __ |a F713.5/E62

• 093 __ |a F713.5 |2 5

• 040 __ |a DLC |c DLC |d DLC

• 043 __ |a n-us---

• 050 00 |a HF5415.2 |b .P6 1990

• 082 00 |a 658.8/3/0973 |2 20

• 245 04 |a The Politz papers : |b science and truth in marketing research / |c edited by Hugh S. Hardy ; with a foreword by Darrel B. Lucas and with additional notes by W. Edwards Deming.

• 260 __ |a Chicago, Ill. : |b American Marketing Association, |c 1990.

• 300 __ |a xvii, 351 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing research |z United States |x History.

• 650 _0 |a Advertising |x Research.

• 600 10 |a Politz, Alfred, |d -1982.

• 700 1_ |a Hardy, Hugh S., |d 1924-

• 700 1_ |a Deming, W. Edwards |q (William Edwards), |d 1900-1993.

• 920 __ |a 222016 |z 1