MARC状态：审校 文献类型：西文图书 浏览次数：79
- 题名/责任者:
- High visibility : the making and marketing of professionals into celebrities / Irving Rein, Philip Kotler, Martin Stoller.
- 出版发行项:
- Lincolnwood, Ill. : NTC Pub. Group, 1997.
- ISBN:
- 0844234486
- 载体形态项:
- xiii, 346 p. : ill. ; 24 cm.
- 个人责任者:
- Rein, Irving J.
- 附加个人名称:
- Kotler, Philip.
- 附加个人名称:
- Stoller, Martin R.
- 论题主题:
- Publicity.
- 论题主题:
- Fame.
- 论题主题:
- Celebrities.
- 中图法分类号:
- C912.3
- 书目附注:
- Includes bibliographical references and index.
- 电子资源:
- Publisher description Publisher description http://www.loc.gov/catdir/description/mh041/97017534.html
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