机读格式显示(MARC)

• 000 01007cam a2200325 a 4500

• 001 0000374235

• 003 CAL

• 005 20190930111100.0

• 008 970516s1997 ilua b 001 0 eng

• 010 __ |a 97017534

• 020 __ |a 0844234486

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HM263 |b .R366 1997

• 082 00 |a 659 |2 21

• 090 __ |a C912.3/E11

• 093 __ |a C912.3 |2 4

• 099 __ |a CAL 022004079631

• 100 1_ |a Rein, Irving J.

• 245 10 |a High visibility : |b the making and marketing of professionals into celebrities / |c Irving Rein, Philip Kotler, Martin Stoller.

• 260 __ |a Lincolnwood, Ill. : |b NTC Pub. Group, |c 1997.

• 300 __ |a xiii, 346 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Publicity.

• 650 _0 |a Fame.

• 650 _0 |a Celebrities.

• 700 1_ |a Kotler, Philip.

• 700 1_ |a Stoller, Martin R.

• 856 42 |3 Publisher description |u http://www.loc.gov/catdir/description/mh041/97017534.html

• 920 __ |a 222016 |z 1

• 998 __ |a ZSU