MARC状态：审校 文献类型：西文图书 浏览次数：63
- 题名/责任者:
- What were they thinking? : marketing lessons you can learn from products that flopped / Robert M. McMath and Thom Forbes.
- 版本说明:
- 1st pbk. ed.
- 出版发行项:
- New York : Three Rivers Press c1998.
- ISBN:
- 081293203X
- 载体形态项:
- xvi, 240 p. : ill. ; 21 cm.
- 个人责任者:
- McMath, Robert M.
- 附加个人名称:
- Forbes, Thom.
- 论题主题:
- New products-Marketing.
- 论题主题:
- New products-Marketing-Case studies.
- 中图法分类号:
- F713.5
- 一般附注:
- Originally published by Times Books in 1998.
- 一般附注:
- Includes index.
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| 索书号 | 条码号 | 年卷期 | 馆藏地 | 书刊状态 | 还书位置 |
| F713.5/E59 | E000026982 | c1998. |  外文阅览区
|
可借 | 外文阅览区 |
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