MARC状态：审校 文献类型：西文图书 浏览次数：49
- 题名/责任者:
- The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi.
- 出版发行项:
- Lincolnwood, IL : NTC Business Books, c2000.
- ISBN:
- 0844222577
- 载体形态项:
- xv, 247 p. : ill. ; 24 cm.
- 个人责任者:
- Marconi, Joe.
- 附加团体名称:
- American Marketing Association.
- 论题主题:
- Branding (Marketing)
- 中图法分类号:
- F713.56
- 一般附注:
- At head of title: American Marketing Association.
- 书目附注:
- Includes bibliographical references (p. 237-240) and index.
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