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题名/责任者:

Destination branding : creating the unique destination proposition / [edited by] Nigel Morgan and Annette Pritchard, Roger Pride

版本说明:

Second edition

出版发行项:

Oxford [England] ; Burlington, MA : Elsevier Butterworth-Heinemann, 2004

ISBN:

0750659696

ISBN:

9780750659697

载体形态项:

xx, 314 pages : illustrations, maps ; 24 cm

附加个人名称:

Morgan, Nigel

附加个人名称:

Pritchard, Annette

附加个人名称:

Pride, Roger

论题主题:

Place marketing

论题主题:

Branding (Marketing)

论题主题:

Tourism

中图法分类号:

F590.6

书目附注:

Includes bibliographical references and index

摘要附注:

Using international case studies and a mixture of theory and practice, the authors of this study show how branding techniques, as employed by companies like Coca Cola, can be successfully adapted to the tourist market

豆瓣简介：