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Online Public Access Catalogue

题名/责任者:

Channel champions : how leading companies build new strategies to serve customers / Steven Wheeler, Evan Hirsh ; foreword by William F. Stasior.

出版发行项:

San Francisco, Calif. : Jossey-Bass, c1999.

ISBN:

0787950343

载体形态项:

xxiv, 223 p. : ill. ; 24 cm.

丛编题名:

The Jossey-Bass business & management series

丛编题名:

A Strategy & business book

个人责任者:

Wheeler, Steven, 1958-

附加个人名称:

Hirsh, Evan, 1956-

论题主题:

Marketing.

论题主题:

Marketing-Management.

中图法分类号:

F713.3

书目附注:

Includes bibliographical references (p. 201-205) and index.

电子资源:

Table of Contents    Table of Contents http://www.loc.gov/catdir/toc/onix07/99037791.html    

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