MARC状态：审校 文献类型：西文图书 浏览次数：71
- 题名/责任者:
- Don't think pink : what really makes women buy--and how to increase your share of this crucial market / Lisa Johnson, Andrea Learned.
- 出版发行项:
- New York : AMACOM, c2004.
- ISBN:
- 081440815X
- 载体形态项:
- x, 230 p. ; 24 cm.
- 个人责任者:
- Johnson, Lisa, 1967-
- 附加个人名称:
- Learned, Andrea.
- 论题主题:
- Women consumers.
- 论题主题:
- Marketing.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references (p. 223) and index.
- 内容附注:
- Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future.
全部MARC细节信息>>
外文阅览区