机读格式显示(MARC)

• 000 01595cam a22002774a 4500

• 090 __ |a F713.5/E95

• 093 __ |a F713.5 |2 5

• 001 0000374027

• 005 20190929151600.0

• 008 040305s2004 nyu b 001 0 eng

• 010 __ |a 2004005393

• 020 __ |a 081440815X

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HC79.C6 |b J64 2004

• 082 00 |a 658.8/34/082 |2 22

• 100 1_ |a Johnson, Lisa, |d 1967-

• 245 10 |a Don't think pink : |b what really makes women buy--and how to increase your share of this crucial market / |c Lisa Johnson, Andrea Learned.

• 260 __ |a New York : |b AMACOM, |c c2004.

• 300 __ |a x, 230 p. ; |c 24 cm.

• 504 __ |a Includes bibliographical references (p. 223) and index.

• 505 0_ |a Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future.

• 650 _0 |a Women consumers.

• 650 _0 |a Marketing.

• 700 1_ |a Learned, Andrea.

• 920 __ |a 222016 |z 1