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题名/责任者:

Trillion-dollar moms : marketing to a new generation of mothers / Maria T. Bailey and Bonnie W. Ulman.

出版发行项:

Chicago : Dearborn Trade Pub., c2005.

ISBN:

9781419504570

ISBN:

1419504576 (hardcover)

载体形态项:

xviii, 237 p. ; 24 cm.

个人责任者:

Bailey, Maria T.

附加个人名称:

Ulman, Bonnie W.

论题主题:

Women consumers-United States.

论题主题:

Mothers-United States.

论题主题:

Marketing-United States.

论题主题:

New Age consumers-United States.

中图法分类号:

F737.123

书目附注:

Includes bibliographical references and index.

内容附注:

Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future.

电子资源:

Table of contents    Table of contents http://www.loc.gov/catdir/toc/ecip054/2004028760.html    

电子资源:

Publisher description    Publisher description http://www.loc.gov/catdir/enhancements/fy0708/2004028760-d.html    

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