机读格式显示(MARC)

• 000 00910cam a22002651a 4500

• 001 0000374185

• 005 20190930094900.0

• 008 720215s1967 nyu b 001 0 eng

• 010 __ |a 67014479

• 035 __ |a (DLC) 67014479

• 040 __ |a DLC |c ODaWU |d OCoLC |d DFT |d DLC

• 050 00 |a HF5415 |b .B423 1967

• 090 __ |a F713.5/E130

• 093 __ |a F713.5 |2 5

• 100 1_ |a Beckman, Theodore N., |d 1895-1973.

• 245 10 |a Marketing / |c Theodore N. Beckman, William R. Davidson ; with the assistance of James E. Engel.

• 250 __ |a 11th ed.

• 260 __ |a New York [N.Y.] : |b Ronald Press Co., |c c1967.

• 300 __ |a x, 872 p. ; |c 24 cm.

• 500 __ |a Earlier ed. had Harold H. Maynard as 1st author.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 700 1_ |a Davidson, William R., |e joint author.

• 700 1_ |a Maynard, Harold H. |q (Harold Howard), |d 1889-1957.

• 920 __ |a 222016 |z 1