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Online Public Access Catalogue

题名/责任者:

Theoretical developments in marketing / wedited by Charles W. Lamb, Patrick M. Dunne.

出版发行项:

Chicago, Ill. : American Marketing Association, c1980.

ISBN:

0877571384

载体形态项:

xi, 269 p. ; 28 cm.

丛编说明:

Proceedings series / American Marketing Association

丛编统一题名:

Proceedings series (American Marketing Association).

附加个人名称:

Lamb, Charles W.

附加个人名称:

Dunne, Patrick M.

附加团体名称:

American Marketing Association.

附加会议名称:

Special Educators' Conference (1980 : Phoenix, Ariz.)

论题主题:

Marketing-Congresses.

中图法分类号:

F713.50

一般附注:

Proceedings of the American Marketing Association's Special Educators' Conference held in Phoenix, Ariz., Feb. 10-13, 1980.

书目附注:

Includes bibliographies and index.

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