机读格式显示(MARC)

• 000 01055cam a2200277 a 4500

• 001 0000354419

• 005 20180617105400.0

• 008 810619s1980 ilu b 101 0 eng

• 010 __ |a 80012436

• 020 __ |a 0877571384

• 040 __ |c PUL

• 090 __ |a F713.50/E20

• 093 __ |a F713.50 |2 4

• 245 00 |a Theoretical developments in marketing / |c wedited by Charles W. Lamb, Patrick M. Dunne.

• 260 __ |a Chicago, Ill. : |b American Marketing Association, |c c1980.

• 300 __ |a xi, 269 p. ; |c 28 cm.

• 490 1_ |a Proceedings series / American Marketing Association

• 500 __ |a Proceedings of the American Marketing Association's Special Educators' Conference held in Phoenix, Ariz., Feb. 10-13, 1980.

• 504 __ |a Includes bibliographies and index.

• 650 _0 |a Marketing |x Congresses.

• 700 1_ |a Lamb, Charles W.

• 700 1_ |a Dunne, Patrick M.

• 710 2_ |a American Marketing Association.

• 711 2_ |a Special Educators' Conference |d (1980 : |c Phoenix, Ariz.)

• 830 _0 |a Proceedings series (American Marketing Association).

• 920 __ |a 222016 |z 1