MARC状态：审校 文献类型：西文图书 浏览次数：67
- 题名/责任者:
- Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin.
- 出版发行项:
- New York : Wiley, c2000.
- ISBN:
- 0471357642 (alk. paper)
- 载体形态项:
- x, 230 p. ; 24 cm.
- 个人责任者:
- Trout, Jack
- 附加个人名称:
- Rivkin, Steve, 1947-
- 论题主题:
- Marketing.
- 论题主题:
- Advertising-Brand name products.
- 论题主题:
- Brand name products.
- 论题主题:
- Competition.
- 中图法分类号:
- F713.8
- 书目附注:
- Includes bibliographical references (p.213-217) and index.
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