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Online Public Access Catalogue

题名/责任者:

Marketing nutrition : soy, functional foods, biotechnology, and obesity / Brian Wansink.

出版发行项:

Urbana : University of Illinois Press, c2005.

ISBN:

9780252029424

ISBN:

0252029429 (cloth : alk. paper)

载体形态项:

206 p. : ill. : 24 cm.

丛编题名:

The food series

个人责任者:

Wansink, Brian.

论题主题:

Communication in diet therapy.

论题主题:

Patient education

论题主题:

Food habits.

论题主题:

Nutrition.

论题主题:

Marketing.

论题主题:

Nutrition.

论题主题:

Consumer Satisfaction-economics.

论题主题:

Food Industry-economics.

中图法分类号:

R459.3

书目附注:

Includes bibliographical references (p. [197]-204) and index.

内容附注:

Nutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward.

电子资源:

Table of contents    Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004002526.html    

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