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题名/责任者:

The Marketing information revolution / edited by Robert C. Blattberg, Rashi Glazer, John D.C. Little.

出版发行项:

Boston, Mass. : Harvard Business School Press, c1994.

ISBN:

0875843298 (alk. paper)

载体形态项:

vi, 373 p. : ill. ; 25 cm.

附加个人名称:

Little, John D. C.

附加个人名称:

Glazer, Rashi.

附加个人名称:

Blattberg, Robert C., 1942-

论题主题:

Marketing-Data processing.

中图法分类号:

F713.51

书目附注:

Includes bibliographical references and index.

电子资源:

Table of contents    Table of contents http://lcweb.loc.gov/catdir/toc/93-15849.html    http    

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