机读格式显示(MARC)

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• 001 0000373682

• 003 CAL

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• 008 930413s1994 maua b 001 0 eng

• 010 __ |a 93015849 //r95

• 020 __ |a 0875843298 (alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.125 |b .M366 1994

• 082 00 |a 658.8/00285 |2 20

• 090 __ |a F713.51/E7

• 093 __ |a F713.51

• 099 __ |a CAL 022000398825

• 245 04 |a The Marketing information revolution / |c edited by Robert C. Blattberg, Rashi Glazer, John D.C. Little.

• 260 __ |a Boston, Mass. : |b Harvard Business School Press, |c c1994.

• 300 __ |a vi, 373 p. : |b ill. ; |c 25 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing |x Data processing.

• 700 1_ |a Little, John D. C. |0 CAL n2005143540# |7 ba0yba0y

• 700 1_ |a Glazer, Rashi. |0 CAL n2005086817# |7 ba0yba0y

• 700 1_ |a Blattberg, Robert C., |d 1942- |0 CAL n2005022663# |7 ba0yba0y

• 856 7_ |3 Table of contents |u http://lcweb.loc.gov/catdir/toc/93-15849.html |2 http

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• 998 __ |a WUL