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Online Public Access Catalogue

题名/责任者:

Marketing channels for manufactured products. Prepared under the sponsorship of the American Marketing Association.

出版发行项:

Homewood, Ill., R.D. Irwin, 1954.

载体形态项:

xviii, 518 p. illus. 24 cm.

其他载体形态:

Online version: Clewett, Richard M. Marketing channels for manufactured products. Homewood, Ill., R.D. Irwin, 1954

个人责任者:

Clewett, Richard M., editor.

论题主题:

Marketing.

中图法分类号:

F713.5

内容附注:

Part I: The Development of Marketing Channels -- 1. Factors Governing the Development of Marketing Channels / Wroe Alderson -- 2. The Development of Marketing Channels in the United States to 1920 / Fred M. Jones -- 3. Development of Marketing Channels in the United States Since 1920 / Nathanael H. Engle -- Part 2: Channels Used in Marketing Selected Manufactured Products -- 4. Automobiles / Charles N. Davisson -- 5. Automotive Tires / Warren W. Leigh -- 6. Canned Foods / Carl E. Wolf, Jr. -- 7. Frozen Foods / George A. Edwards and R.S. Alexander -- 8. Houshold Washing Machines / Anthony E. Cascino -- 9. Meat and Related Products / Donald R. G. Cowan -- 10. Men's Suits / L.N. Rieman -- 11. Petroleum Products / benedict Saurino -- 12. Shoes / William Girdner -- 13. Steel / Bay E. Estes -- 14. Textiles / John L. Severance -- 15. Women's Apparel / John W. Wingate and Raymond B. Voorbees -- Part 3: Channel Policies and Legislation -- 16. Selecting a Channel of Distribution / Delbert J. Duncan -- 17. Effective Use of Marketing Channels / Robert Evans Sessions -- 18. Analytical Approach to Channel Policies- Sales Analysis / Richard D. Crisp -- 19. Analyitical Approach to Channel policies- Marketing Cost Analysis / Charles H. Sevin -- 20. The Effect of Federal Legislation Upon Marketing Channels / William F. Brown

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