机读格式显示(MARC)
- 000 02140cam a22002291 4500
- 008 731105s1954 ilua 000 0 eng
- 040 __ |a DLC |b eng |c CPL |d DLC |d OCLCQ |d BTCTA |d EZN
- 050 00 |a HF5415 |b .C5415
- 100 1_ |a Clewett, Richard M., |e editor.
- 245 10 |a Marketing channels for manufactured products. |c Prepared under the sponsorship of the American Marketing Association.
- 260 __ |a Homewood, Ill., |b R.D. Irwin, |c 1954.
- 300 __ |a xviii, 518 p. |b illus. |c 24 cm.
- 505 0_ |a Part I: The Development of Marketing Channels -- 1. Factors Governing the Development of Marketing Channels / Wroe Alderson -- 2. The Development of Marketing Channels in the United States to 1920 / Fred M. Jones -- 3. Development of Marketing Channels in the United States Since 1920 / Nathanael H. Engle -- Part 2: Channels Used in Marketing Selected Manufactured Products -- 4. Automobiles / Charles N. Davisson -- 5. Automotive Tires / Warren W. Leigh -- 6. Canned Foods / Carl E. Wolf, Jr. -- 7. Frozen Foods / George A. Edwards and R.S. Alexander -- 8. Houshold Washing Machines / Anthony E. Cascino -- 9. Meat and Related Products / Donald R. G. Cowan -- 10. Men's Suits / L.N. Rieman -- 11. Petroleum Products / benedict Saurino -- 12. Shoes / William Girdner -- 13. Steel / Bay E. Estes -- 14. Textiles / John L. Severance -- 15. Women's Apparel / John W. Wingate and Raymond B. Voorbees -- Part 3: Channel Policies and Legislation -- 16. Selecting a Channel of Distribution / Delbert J. Duncan -- 17. Effective Use of Marketing Channels / Robert Evans Sessions -- 18. Analytical Approach to Channel Policies- Sales Analysis / Richard D. Crisp -- 19. Analyitical Approach to Channel policies- Marketing Cost Analysis / Charles H. Sevin -- 20. The Effect of Federal Legislation Upon Marketing Channels / William F. Brown
- 776 08 |i Online version: |a Clewett, Richard M. |t Marketing channels for manufactured products. |d Homewood, Ill., R.D. Irwin, 1954 |w (OCoLC)614463245