MARC状态：审校 文献类型：西文图书 浏览次数：63
- 题名/责任者:
- ProfitBrand : how to increase the profitability, accountability & sustainability of brands / Nick Wreden.
- 出版发行项:
- London ; Sterling, VA : Kogan Page, c2005.
- ISBN:
- 0749444657
- ISBN:
- 0749443057
- 载体形态项:
- vii, 240 p. : ill. ; 24 cm.
- 变异题名:
- Profit brand
- 个人责任者:
- Wreden, Nick.
- 论题主题:
- Brand name products-Management.
- 论题主题:
- Brand name products-Marketing.
- 论题主题:
- Marketing.
- 论题主题:
- Relationship marketing.
- 论题主题:
- Customer relations.
- 中图法分类号:
- F713.50
- 一般附注:
- Also available in Chinese edition, call no.: F273.2
- 书目附注:
- Includes bibliographical references (p. [227]-233) and index.
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