机读格式显示(MARC)

• 000 00868cam a2200253 4500

• 001 0000374357

• 005 20191009085400.0

• 008 690924s1969 nyuk b 001 0 eng d

• 010 __ |a 71090219

• 035 __ |a 9(DLC) 71090219

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5823 |b .S315

• 090 __ |a F713.50/E98

• 093 __ |a F713.50

• 100 1_ |a Schiller, Robert D.

• 245 10 |a M. A. M. E., market and media evaluation; |b the AIA handbook of advertising to business, industry, government, and the professions. |c Editor in chief: Robert D. Schiller.

• 260 __ |a [New York] |b Macmillan |c [1969]

• 300 __ |a xiii, 434 p. |b forms. |c 24 cm.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Advertising media planning.

• 650 _0 |a Marketing.

• 710 2_ |a Association of Industrial Advertisers.

• 740 0_ |a Market and media evaluation.

• 920 __ |a 222016 |z 1