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Online Public Access Catalogue

题名/责任者:

The customer century : lessons from world class companies in integrated marketing and communications / Anders Gronstedt.

出版发行项:

New York : Routledge, 2000.

ISBN:

0415921996 (cloth)

载体形态项:

xiii, 238 p. : ill. ; 24 cm.

个人责任者:

Grönstedt, Anders.

论题主题:

Business communication-Case studies.

论题主题:

Communication in management-Case studies.

论题主题:

Marketing-Case studies.

论题主题:

Consumer satisfaction-Case studies.

中图法分类号:

F270

书目附注:

Includes bibliographical references and index.

电子资源:

ftp-ab.calis.edu.cn:tftpserv:userv123    /201003007/022010132175/F001.jpg    /201003007/022010132175/F001.jpg http://ftp-ab.calis.edu.cn:3000/view.asp?oid=/201003007/022010132175&type=1    封面    

电子资源:

ftp-ab.calis.edu.cn:tftpserv:userv123    /201003007/022010132175/M001.jpg    /201003007/022010132175/M001.jpg http://ftp-ab.calis.edu.cn:3000/view.asp?oid=/201003007/022010132175&type=3    目次    

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