机读格式显示(MARC)

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• 099 __ |a CAL 022010132175

• 100 1_ |a Grönstedt, Anders.

• 245 14 |a The customer century : |b lessons from world class companies in integrated marketing and communications / |c Anders Gronstedt.

• 260 __ |a New York : |b Routledge, |c 2000.

• 300 __ |a xiii, 238 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Business communication |x Case studies.

• 650 _0 |a Communication in management |x Case studies.

• 650 _0 |a Marketing |x Case studies.

• 650 _0 |a Consumer satisfaction |x Case studies.

• 856 1_ |a ftp-ab.calis.edu.cn:tftpserv:userv123 |b /201003007/022010132175/F001.jpg |u http://ftp-ab.calis.edu.cn:3000/view.asp?oid=/201003007/022010132175&type=1 |2 封面

• 856 1_ |a ftp-ab.calis.edu.cn:tftpserv:userv123 |b /201003007/022010132175/M001.jpg |u http://ftp-ab.calis.edu.cn:3000/view.asp?oid=/201003007/022010132175&type=3 |2 目次

• 920 __ |a 222016 |z 1

• 921 __ |a CASHL |b CEPIEC |c 9780415921992

• 998 __ |a CALIS