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MARC状态:审校 文献类型:西文图书 浏览次数:61

题名/责任者:
Managing creativity and innovation.
出版发行项:
Boston, Mass. : Harvard Business School Press, c2003.
ISBN:
1591391121 (pbk.)
载体形态项:
xv, 174 p. : ill. ; 24 cm.
丛编题名:
The Harvard business essentials series.
论题主题:
Technological innovations-Management.
论题主题:
New products-Management.
论题主题:
Creative ability.
中图法分类号:
F406.3
书目附注:
Includes bibliographical references (p. 163-165) and index.
内容附注:
Types of innovation : several types on many fronts -- The S-curve : a concept and and its lessons -- Idea generation : opening the genie's bottle -- Recognizing opportunities : don't let the good ones slip by -- Moving innovation to market : will it fly? -- Creativity and creative groups : two keys to innovation -- Enhancing creativity : enriching the organization and workplace -- What leaders must do : making a difference.
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