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- 题名/责任者:
- Advertising campaign planning : developing an advertising-based marketing plan / Jim Avery.
- 版本说明:
- 2nd ed.
- 出版发行项:
- Chicago : Copy Workshop, c1997.
- ISBN:
- 1887229000
- 载体形态项:
- 222 p. : ill. ; 24 cm.
- 个人责任者:
- Avery, Jim, 1947-
- 论题主题:
- Advertising campaigns-Planning.
- 论题主题:
- Marketing-Planning.
- 中图法分类号:
- F713.8
- 科图法分类号:
- 29.4197
- 书目附注:
- Includes bibliographical references.
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