机读格式显示(MARC)

• 000 00899cam a2200313 a 4500

• 001 0000374115

• 003 CAL

• 005 20190929164100.0

• 008 970304s1997 ilua b 000 0 eng

• 010 __ |a 96072337

• 020 __ |a 1887229000

• 040 __ |a DLC |c DLC |d DUTL

• 050 00 |a HF5837 |b .A93 1997

• 082 00 |a 659.1/13 |2 21

• 090 __ |a F713.8/E31

• 093 __ |a F713.8 |2 4

• 094 __ |a 29.4197 |2 3

• 099 __ |a CAL 022004073330

• 100 1_ |a Avery, Jim, |d 1947-

• 245 10 |a Advertising campaign planning : |b developing an advertising-based marketing plan / |c Jim Avery.

• 250 __ |a 2nd ed.

• 260 __ |a Chicago : |b Copy Workshop, |c c1997.

• 300 __ |a 222 p. : |b ill. ; |c 24 cm.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Advertising campaigns |x Planning.

• 650 _0 |a Advertising media planning.

• 650 _0 |a Marketing |x Planning.

• 920 __ |a 222016 |z 1

• 998 __ |a DUTL