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Online Public Access Catalogue

题名/责任者:

Marketing management viewpoints : commentary and readings / [by] S. George Walters, Morris L. Sweet [and] Max D. Snider.

出版发行项:

Cincinnati : South-Western Pub. Co., c[1970].

载体形态项:

viii, 536 p. : ill. ; 24 cm.

个人责任者:

Walters, Sherwood George.

附加个人名称:

Sweet, Morris L.

附加个人名称:

Snider, Max D., 1915-

论题主题:

Marketing-Management.

中图法分类号:

F274

科图法分类号:

29.643

一般附注:

First published in 1962 under title: Readings in marketing.

书目附注:

Includes bibliographical references.

豆瓣简介：