机读格式显示(MARC)

• 000 00953nam a2200301 a 4500

• 001 0000374222

• 003 CAL

• 005 20190930110400.0

• 008 700915s1970 ohu b 000 0 eng d

• 010 __ |a ^^^69010884

• 040 __ |a DLC |c CIN |d CIN

• 050 04 |a HF5415 |b .W3y 1970

• 082 0_ |a 658.8/008

• 090 __ |a F274/E14

• 093 __ |a F274 |2 5

• 094 __ |a 29.643 |2 3

• 099 __ |a CAL 0220110290076m

• 100 1_ |a Walters, Sherwood George.

• 245 10 |a Marketing management viewpoints : |b commentary and readings / |c [by] S. George Walters, Morris L. Sweet [and] Max D. Snider.

• 260 __ |a Cincinnati : |b South-Western Pub. Co., |c c[1970].

• 300 __ |a viii, 536 p. : |b ill. ; |c 24 cm.

• 500 __ |a First published in 1962 under title: Readings in marketing.

• 504 __ |a Includes bibliographical references.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a Sweet, Morris L.

• 700 1_ |a Snider, Max D., |d 1915-

• 920 __ |a 222016 |z 1

• 998 __ |a WUL