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题名/责任者:

The case for B2B branding : pulling away from the business to business pack / Bob Lamons.

版本说明:

1st ed.

出版发行项:

Mason, Ohio : Thomson/South-Western, c2005.

ISBN:

0324398654 (hbk.)

载体形态项:

xi, 214 p. : ill. ; 24 cm.

变异题名:

Case for business to business branding

个人责任者:

Lamons, Bob.

论题主题:

Branding (Marketing)

论题主题:

Industrial marketing.

中图法分类号:

F273.2

书目附注:

Includes bibliographical references (p. 207-209) and index.

电子资源:

Table of contents    Table of contents http://www.loc.gov/catdir/toc/ecip0514/2005016729.html    

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