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题名/责任者:

Problems in marketing / Steven H. Star ... [et al.].

版本说明:

5th ed.

出版发行项:

New York : McGraw-Hill, c1977.

ISBN:

0070608350

载体形态项:

xii, 851 p. : ill. ; 25 cm.

丛编说明:

McGraw-Hill series in marketing

附加个人名称:

Star, Steven H.

附加个人名称:

McNair, Malcolm Perrine, 1894- Problems in marketing.

论题主题:

Marketing-Case studies.

论题主题:

Marketing-Management-Case studies.

中图法分类号:

F713.3

一般附注:

First-2d ed. by M. P. McNair and others.

一般附注:

Includes index.

豆瓣简介：