机读格式显示(MARC)

• 000 00930cam a2200301 a 4500

• 001 0000374184

• 003 CAL

• 005 20190930094800.0

• 008 770113s1977 nyua b 00100 eng d

• 010 __ |a 77000488 //r84

• 020 __ |a 0070608350

• 040 __ |a NUL |c NUL

• 050 00 |a HF5415 |b .P724 1977

• 090 __ |a F713.3/E50

• 093 __ |a F713.3

• 099 __ |a CAL 022001015203

• 245 00 |a Problems in marketing / |c Steven H. Star ... [et al.].

• 250 __ |a 5th ed.

• 260 __ |a New York : |b McGraw-Hill, |c c1977.

• 300 __ |a xii, 851 p. : |b ill. ; |c 25 cm.

• 490 0_ |a McGraw-Hill series in marketing

• 500 __ |a First-2d ed. by M. P. McNair and others.

• 500 __ |a Includes index.

• 650 _0 |a Marketing |x Case studies.

• 650 _0 |a Marketing |x Management |x Case studies.

• 700 1_ |a Star, Steven H. |0 CAL n2005234032# |7 ba0yba0y

• 700 1_ |a McNair, Malcolm Perrine, |d 1894- |t Problems in marketing.

• 920 __ |a 222016 |z 1