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题名/责任者:

Yes! : 50 scientifically proven ways to be persuasive / Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini.

版本说明:

1st. hardcover ed.

出版发行项:

New York : Free Press, 2008.

ISBN:

9781416570967

载体形态项:

xii, 258 p. ; 21 cm.

变异题名:

Yes! fifty scientifically proven ways to be persuasive.

个人责任者:

Goldstein, Noah J.

附加个人名称:

Martin, Steve J.

附加个人名称:

Cialdini, Robert B.

论题主题:

Business communication.

论题主题:

Persuasion (Psychology)

论题主题:

Marketing.

论题主题:

Interpersonal communication.

中图法分类号:

F715.4

书目附注:

Includes bibliographical references (p. 233-246) and index.

摘要附注:

Presents dozens of surprising discoveries from the science of persuasion in short, insightful chapters that you can apply immediately to become a more effective persuader.

豆瓣简介：