珠海科技学院图书馆书目检索系统

Online Public Access Catalogue

题名/责任者:

AMA handbook for customer satisfaction / Alan Dutka.

出版发行项:

Chicago, Ill. : American Marketing Association ; Lincolnwood, Ill., U.S.A. : NTC Business Books, c1994.

ISBN:

0844234540

载体形态项:

viii, 231 p. : ill. ; 24 cm.

变异题名:

Handbook for customer satisfaction

变异题名:

Customer satisfaction

个人责任者:

Dutka, Alan F.

附加团体名称:

American Marketing Association.

论题主题:

Consumers-Research.

论题主题:

Consumer satisfaction-Research.

中图法分类号:

F713.55

一般附注:

At head of title: American Marketing Association.

书目附注:

Includes bibliographical references (p. 219-222) and index.

豆瓣简介：