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题名/责任者:

Marketing management and the decision sciences: theory and applications [by] William R. Darden [and] Rudolph P. Lamone.

出版发行项:

Boston, Allyn and Bacon [1971]

载体形态项:

x, 576 p. illus. 22 cm.

个人责任者:

Darden, William R., 1936- comp.

附加个人名称:

Lamone, Rudolph P., 1931- joint comp.

论题主题:

Marketing research.

论题主题:

Marketing-Management.

论题主题:

Decision making.

中图法分类号:

F713.50

书目附注:

Includes bibliographical references.

豆瓣简介：